As the fastest growing spirit in the U.S., tequila has overcome its bad rap as the cheap, college hangover culprit, while simultaneously breaking into a fixated market, where vodka and whiskey previously reigned. What propelled this shift?
Stars are following in the footsteps of George Clooney's hit with Casamigos, and the spirit may not be better for it.
The brand, which is produced in collaboration with third generation tequila makers, La Cofradía, located just outside of the town of Tequila, will debut with a Blanco, Reposado and Añejo.
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